Oakland Forever Campaign

The 2020-21 Golden State Warriors featured a new jersey commemorating it’s 47 seasons in its previous home, Oakland, California – a place very special to me as an East Bay native. I was lucky enough to edit and produce content around our Brand Marketing campaign titled ‘Oakland Forever’.

 

A visual summary of the entire Oakland Forever campaign. This piece was used as a Case Study and submitted to several awards shows, including 2021 Cannes Film Festival, 2021 ADC Awards Show and 2021 The One Show.

CREDITS – Editor: Victor Keys | Production over the course of the 2020-21 season, featuring all members of Warriors Studio and its web of contractors

Oakland, California native Juan Toscano-Anderson reflects on his upbringing in East Oakland, the Warriors roots in the East Bay and his own story becoming the Small Forward for his hometown team.

CREDITS – Editor: Victor Keys | Director of Production: Blake Wilberding | Producer: Kassidy Iwashita | Videographers: Tom Frenette, Janet Fong, Ryan McGinley | Soundtrack: Eastshore Highway

Warriors players and coaches reflect on what the city of Oakland means to them, and how special it is for the Warriors to wear a jersey commemorating the team’s 47 seasons in the East Bay

CREDITS – Editor: Victor Keys | Director of Production: Blake Wilberding | Producer: Kassidy Iwashita | Videographers: Tom Frenette, Janet Fong, Ryan McGinley | Soundtrack: Eastshore Highway

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